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Search Engine Optimization (SEO) Topics: In the beginning there was light…

By Jason Kato | May 17, 2007

Once upon a time in a land far far away… okay…about a year ago, we spent a fortune creating a fabulous looking website for our company: Array Systems. At first it seemed like our investment would be well spent. I mean the site had awesome graphics, a clear marketing message, smooth colors and was very user friendly. Then, after a few sad months, we noticed that our website wasn’t generating any leads. How could this be? Our site seemed bound for an MVP (most valuable player) award. After countless cases of Kleenex tissue, we decided that a massive revamping of our website was necessary because a website that doesn’t generate leads is just another website on the web.

After some mild brainstorming, we came to the conclusion that people don’t use the Yellow Pages anymore to find businesses but instead people use search engines like Google and Yahoo to find what they are looking for. So our new goal at the time was to try and figure out how to establish a presence in the major search engines so that people can find our webpage by simply searching for terms on Google or Yahoo that we optimized for. For example, we run a computer network support business so we would want to be found under “computer network help” and not terms that don’t relate to us like “How to Make Cheesecake”. We later found out that trying to rank highly on search engines is anything but a simple task and is actually more of a science. Most people refer to this science as Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

After 6 months of SEO design on our website and help from a resident SEO expert (Byron Yee), we went from zero to hero. When we first started the only way you could find us in Google was if you typed the search phrase “Array Systems”. This does us little good because the only people that know our company name are our clients. We want to be found under search phrases like “computer network support Los Angeles” or “IT outsourcing Orange County”. I am happy to report that we rank very high in Google now and are receiving leads almost daily. I will be updating this site regularly with more amazing SEO content so stay posted for some easy, and some not-so-easy, SEO tips that will surely make your website more productive. Got questions? Just simply reply to this post!

Jason Kato
Search Engine Optimization and Marketing
Array Systems - Los Angeles Computer Networks

Topics: SEO - Search Engine Optimization |